There are three important dates in the retail diary coming up this weekend, but what exactly do they mean for you and your business?
You probably don’t need me to tell you this, but today is Black Friday…
Whilst I am sure you have seen the endless TV adverts; posters in every shop you’ve walked past; and your social media feeds and emails are full with offers and promotions; do you actually know what Black Friday is and what it means for your Business?
Firstly, Black Friday is an Americanism, although many of us know it as that one Friday of the year when everyone is fighting over televisions in Asda or Tesco. Nevertheless, there is a history behind the day that follows Thanksgiving.
The term’Black Friday’ was coined in the 1960s to mark the kickoff to the Christmas shopping season. “Black” refers to stores moving from the “red” to the “black,” back when accounting records were kept by hand, and red ink indicated a loss, and black a profit. Ever since the start of the modern Macy’s Thanksgiving Day Parade in 1924, the Friday after Thanksgiving has been known as the unofficial start to a bustling holiday shopping season.
The last few years have seen the day become bigger and bigger in the UK, with all the major retailers using it as a ploy to attract customers and increase revenue.
But what does this mean for your business? Well the answer to this is simple…do you have a business? Do you have customers? Then just like any other time of the year, you should be using the event the same way as everyone else does.
Expectedly, your budget won’t be the same, but it doesn’t need to be. Consumers and customers have now come to know Black Friday as a day when they can get good offers, great deals and special promotions. Therefore your business shouldn’t be any different. If you can’t beat them, join them!
Just like Black Friday, Small Business Saturday is another thing we have inherited from America.
In simple terms, it is a day to celebrate and support small businesses in local communities. The UK adopted the day in 2012 and it continues to grow and draw up more and more support every year.
As small businesses often don’t have the budget for PR and marketing, there are numerous campaigns set up to help them inform customers in their community about their business, their products and services.
Although not as well known as Black Friday, Small Business Saturday is definitely an event to look out for next year, and one you should be using to your advantage.
With Black Friday just a couple of days before, surely everyone is all spent up by the following Monday?
Well just in case you missed out on any bargains, consumers have a second chance to grab great deals before Christmas – only this time it is online. For 24 hours, some of the country’s biggest stores take part in the online sale event, however this is just another opportunity for you to grab a bit of the attention.
Whether your run an E-Commerce site or not, there are still things you can do to keep your business visible. From creating banners and posters, blogging, updating your website and social media accounts, offering special promotions or rewarding customer loyalty; this weekend is now a crucial part of the retail/consumer calendar – therefore don’t let your business go unnoticed.
Once you have made sure you have done everything for your own business this weekend, then go ahead and see if you can get any bargains elsewhere.
Don’t forget, New Digital Marketing Ltd are Online Digital Marketing experts. Therefore, if you are looking for some online advice or information, get in touch today, our team are always here to help!
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