Social media can be a minefield, here are 7 of the biggest mistakes you might be making.
Yes, hashtags should be used because it can reach an audience that you may not necessarily reach otherwise, but don’t overdo it. Using too many hashtags can distract the audience from the key content and look like spam and will put the audience off from looking any further into your business. Read more on hashtags here.
Every platform has different suggested image sizes for profile images, header images and post images. You want to make sure that your images are clear and not pixelated and that they fit in the space provided, so that nothing important is cropped out of the image when it is seen in the newsfeed. This can be the difference between your business looking professional or amateurish.
If you have old or incorrect contact details on your site, then you could be losing out on a lot of business. If the link to your website doesn’t work then it’s very likely that they will look elsewhere.
You have too make sure that you get the right balance between not filling up your followers’ timeline and not posting too little that they completely forget about you.
Get involved with the conversation, don’t be oblivious to the world around you. It makes your business look up to date and shows that you care about world events and customers.
Being to formal and just posting the same industry news, company news and boring facts and figures can dull your timeline, and ultimately decrease your number of followers and likes etc.
Just posting a post with an image every day is not using platforms to their full potential. Platforms have a lot more tools than you think and using these can reach a whole different audience. “Why wait for people to find you when you can find them.” -Ian Cleary
Need help with your businesses social media? Here at NDM we have content creators, designers and IT specialists that can look after your social networks on your behalf, so that you can concentrate on your core business. Find out more by getting in touch via our contact form or give us a ring on 01952 287346.
Do you often wonder how well your current website is performing? Are you making sure you are attracting the right target market? How often do you update your website for google rankings?
If you're guilty of not maintaining your online presence, or perhaps this all sounds a little foreign...
Here at NDM Creative, we offer free reviews of your current website; we will tell you what's working well and what needs improving; meaning you will know exactly if it's worth your time and money in investing in a new website.