6 Reasons Why Your Business Needs Online Marketing

NDM Creative

20th June 2018

Are you aware of the importance of online digital marketing? Do you use social media correctly? How do you stand against your competitors?

These are just a couple of questions you should be asking yourself, when it comes to your business and how you use the internet. In such a fiercely competitive environment, there are plenty of reasons why you cannot afford to ignore digital marketing.

From reaching a larger audience, staying ahead of your competitors, building brand reputation and targeting the right market – creating a presence for your business online has plenty of advantages…

1. Everyone’s Online

According to recent figures, there are more than 4 billion users using the internet in 2018. Therefore,as a business, would it be a wise decision to let go of ever-increasing online sales opportunities? No matter what industry your business operates in, it is crucial to create an online image that appeals to your customers. At the end of the day, your priority is to make sales – therefore why deny the use of the internet?

Internet users in 2018 is 4.021 billion, up 7% year-on-year *
Social media users in 2018 is 3.196 billion, up 13% year-on-year
* Mobile phone users in 2018 is 5.135 billion, up 4% year-on-year

2. Online Marketing Is Cost-Effective

We understand that not all businesses have big budgets for marketing. Smaller businesses seem to struggle the most when it comes to allocating funds for marketing purposes, which makes competition seem unfair. But online marketing has levelled out the playing for everyone. The world of the internet offers equal opportunities to all businesses no matter the size, budget or location.

3. Compete With Your Competitors

Are you aware of what your competitors are doing? Do they have a strong presence and following on social media? What is their website like? The real trick to competing with your competitors is to do it better than them. Digital marketing tools offer plenty of options to experiment with online branding and marketing. Our job is to make an online marketing plan that fits your business ideology, attracts customers and doesn’t exceed your budget.

4. Create Your Own Corporate Identity

Whether you are preparing to launch a new company and require assistance in building your brand or your business has been open for some time now, but you’ve been focusing on day-to-day operations and have not yet developed a cohesive corporate identity – then now is the time. A well-crafted brand and corporate identity helps potential consumers understand what your business is all about. They will know your vision and the reason why you founded your business. Customers will also get a sense of your corporate values.

5. Target The Right Market

Long gone are the days when one-size-fits-all marketing approach seemed the best. Today’s era demands a more customised and precision marketing strategy. For every product or service, there is a consumer somewhere out there. How do you find these customers and pitch your product offerings? Online marketing is the answer! With so many online channels and social media platforms, you can target specific markets anywhere across the globe.

6. Invest and Grow

Business growth is a must. However, if you are not prepared to invest in your company, then it cannot and will not develop further. In order to grow successfully, you need to promote your business and widen your customer base, continuously! You cannot rely on outdated marketing tools to give you that global reach. Modern, online marketing can give you a head start and let you expand your business. Especially for small or medium sized businesses, digital marketing offers greater opportunities to build a brand and reach out to new, potential customers.

Choose NDM

Are you convinced as to why your business needs online digital marketing? Are you ready to take the next step of business development? Perhaps you are still worried about the extra monthly costs…

New Digital Marketing offers all new customers a complete review of their current website and online presence. With no obligation to sign up, this is a great opportunity to find out how we could help develop and grow your business.

Find out more by getting in touch via our contact form or give us a ring on 01952 287346.


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