2017 has been a fascinating year, but what does 2018 have in store for online digital media and marketing?
Donald Trump celebrated his first year in office, Prince Harry got engaged and two people ended up winning The Apprentice Final. However, apart from this it was just another year.
British soaps continued to entertain households, the X-Factor returned for it’s 100th year and England have qualified for another major football tournament (although no one gets excited about this anymore).
One thing that has changed though, and continues to year on year, is technology, marketing and business – or how we like to put things – how to use TECHNOLOGY to MARKET your BUSINESS.
SOCIAL MEDIA DOMINANCE: The social channels continue to dominate online marketing trends. However, this year we have seen a number of new sites play a pivotal role. LinkedIn, Facebook and Twitter are still in the lead but the likes of Snapchat, Instagram and Pinterest are growing in usage. All social media channels have their benefits; however the way in which you use them all depends on the nature of your business. Nevertheless, the bigger your presence online, the better.
CONTENT: Long gone are the days of content churning, or at least we hope. Online Marketing experts cannot stress enough how important fresh and updated content is and it continues to top the list of online marketing tips year on year. However, creating new content can take time, that is why it is a good idea to start to think about how to market your business effectively next year, right now.
SEARCH ENGINE OPTIMISATION: Making sure your website is found is ultimately the most important function of your website and online marketing strategy. According to Internet Live Searches, Google has around 40,000 searches a second, which makes it the leading search engine operator. Getting your SEO right in the first place, creates ensures success down the line. SEO will always be a key factor for online digital marketing, year on year.
1. CONTENT CONTENT CONTENT: Making sure your content is good is nothing new. Content has always been and continues to be one of the most important things about your website and online marketing strategy. Therefore, it is no surprise that content continues to dominate the trends in 2018.
VIDEO: The demand for video is growing at an incredible rate. In fact, 52% of marketing professionals across the globe feel that video is the type of content with the best return on investment. What’s more, 43% of people said they want to see more video content from marketers. Therefore Video is definitely something you should be thinking about using next year.
PERSONALISATION: Again, this is not something completely new and we have all started to incorporate this in to our marketing over the last couple of years. Sign up forms, automation emailer journeys and social media follower approvals are not alien to many of us, but trends predict businesses will look to more ways to personalise our interaction with customers.
DATA: With the onset of new privacy regulations across the globe coming into force in 2018, brands that sell to customers in Europe and beyond must be prepared to comply. The new European General Data Protection Regulation (GDPR), will redefine what online privacy means for all organisations, as they are faced with requests and requirements for the permanent erasure of customer information. This means that targeting potential new customers will be require more work, but in the long run it could result in warmer leads.
The face of online digital marketing is constantly changing and as daunting as it may be, 2018 will present even more opportunities than ever for brands and businesses who utlise these trends to their advantage. For more information on any of our services or to find out more about marketing your business in 2018, call us today on 01952 287346. or visit us online.
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