Why do people have social media? It’s not to look at adverts, but to have a nose at what everybody is doing with their lives. So how do we make sure that your audience doesn’t just scroll right past your advert? and increase engagement?
The first thing to think about is who you want to see your ads, your first reaction may be everyone, but you can get a better return of investment if you boost to a specific target audience.
Completions are always a good way to increase engagement, for example “Like this post too win £200 to spend in store”. This will boost your post even further into the social media world, a like, a share, a comment, meaning friends of friends and friends of friends will come across the post on their timeline. So online completions won’t just increase engagement but also increase brand awareness.
Social media is a great tool to keep updated with trends. Your audience will not want to see an image with prices, terms and conditions etc. We would rather see an image of a person using the product or service. This way the user can relate to the post and see themselves in their position.
Posting regularly will keep your followers interested. When and if somebody happens to click on your company profile, they will want to see that you are posting regularly, they wont like or follow your page if there is no content or recent posts.
If appropriate, try and make your brand more human by making your posts humorous. If your followers see a funny post they are more likely to pay attention to your future campaigns that they come across.
One way to catch people’s eyes is to use images and video, sharing images on Facebook has said to increase engagement by 2.3% compared to posts without images. Some platforms such as Twitter are very limiting with the amount of text you can write in one post, including an image or video can get a larger and more detailed message across to your audience. “45% of people watch more than an hour of Facebook or YouTube videos a week.” – Wordstream
Don’t know where to start? Is your social media marketing not really working? Here at NDM we can look after your social media platforms on your behalf, so you can concentrate on your core business. Just send us a message to see how we can help.
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