Taking the time to write a blog article in the first place is a good start, however if you are not doing it properly, then that initial effort goes to waste.
One way to look at it is – the internet is a maze; ‘ a network of paths and hedges designed as a puzzle through which one has to find its way.’ Therefore if you do not find your way you get lost, it’s simple.
Just by following five simple steps your blog can make a real difference to the success and longevity of your company.
It should go without saying that if you want your posts to be effective, they need to be exciting and informative. You need to keep your readers engaged in what you are selling rather than making them click away.
Social Media sites are still one of the best ways to bring traffic to your blog and website. By building up your following on these sites, you can present your posts to a wider audience.
Your headline is classed at the ultimate deal breaker and a catchy headline will make the difference as to whether they click or scroll on.
To get people to read your content in the first place, you need to understand your target audience. Your blogs must be relevant to your industry and the marketplace. Blogs are a chance for you to show off; show your customers you are a Guru in your field.
Whilst writing for your audience is still your most important task, you also need to write for search engines, namely Google. Are you using long-tail keywords effectively? What does your meta description look like? How are you captioning your images?
Do your posts follow these five steps? Do you need more advice on how to make the most online? Here at NDM we can perfect your online presence across all platforms, ensuring you stand out from the crowd. Contact us now for a consultation with one of the team.
Do you often wonder how well your current website is performing? Are you making sure you are attracting the right target market? How often do you update your website for google rankings?
If you're guilty of not maintaining your online presence, or perhaps this all sounds a little foreign...
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