Brand guidelines is a document stating a series of rules to abide by when demonstrating a company’s brand.
Why are brand guidelines important?
Regardless the size of your business brand guidelines are a vital source!
Brand guidelines are not only useful to staff but also when working with others, such as suppliers so that they represent your brand as you wish.
What do brand guidelines include:
1. Logo
The logo and variations that are available to use
Versions of the logo that can be used on which colour backgrounds
How to use the logo, for example don’t stretch it, don’t change the colour and the space between the logo and the elements around it
2. Colour palette
It’s easy to use the colour blue but very difficult to get the exact shade, this ensues that the same colours are used consistently. The guidelines include RBG (for web), CMYK (print), hex (for web), and the closest Pantone and Ral shades. z
3. Typography
Fonts that can be used when referring to the business. Brand guidelines can not only tell you which fonts to use, but also the weight of the fonts and the case that should be used for headings, subheadings, paragraph text and muted text
Examples of brand guidelines…
Check out some of the brand guidelines we have created for ourselves and some of our clients…
Do you often wonder how well your current website is performing? Are you making sure you are attracting the right target market? How often do you update your website for google rankings?
If you're guilty of not maintaining your online presence, or perhaps this all sounds a little foreign...
Here at NDM Creative, we offer free reviews of your current website; we will tell you what's working well and what needs improving; meaning you will know exactly if it's worth your time and money in investing in a new website.