With over 2 million blogs published every day, blogging is still as popular as ever.
Blogging has evolved a lot since MySpace and WordPress first came about – now, rather than simply being a way for people to share personal news and updates, blogging has become an important marketing tool that can help boost website performance and drive traffic to the website. But how and why does blogging improve your search engine optimisation?
Ensures your website is regularly updated
One of the biggest benefits of adding a blog to your website is that your website will continue to be regularly updated with new content and information. Search engine algorithms looked at when a website was last updated and favour websites that have up-to-date information with new content being added regularly. Even adding one short blog post per month can help boost your rankings over competitors who aren’t updating their websites.
Creates more pages for Google
Alongside providing regular updates, adding blog posts also creates more pages for Google. Each blog post you add will be added to your website pages and sitemap and help create a more thorough, complete website. According to HubSpot, businesses that have a blog on their website can get up to 55% more traffic than those without a blog.
Targets niche keyphrases
Whilst you’ve probably already got all your keywords planned on your current pages, adding new blog posts can allow you to target more specific key terms and phrases. Using more specific key terms allows you to target the right customers more easily and ensure customers who find you are interested in the topic. Blogs also allow you to showcase your industry expertise and help answer your customer’s questions, demonstrating that you are an industry subject matter expert.
Great for link optimisation
Internal and external links are a great way to boost SEO and blogs are the best way to continue doing this. Links allow search engine algorithms to understand what your business does, what your website is about and who your competitors may be. Adding both internal and external links when you publish a new blog is an essential step when writing a blog.
Additional social shares
While social shares aren’t directly a factor for search engines, the benefits of having a lot of social shares can be. If people share your blog on social media, more people will be able to see your website and traffic will increase from social platforms. Publishing a new blog each month also allows you to share a post on your company socials and gives you additional content for your social media calendar.
Blogging can be a highly effective business tool and, as companies with blogs produce 67% more leads monthly than companies who don’t, including blogging in your marketing plan is still important. Creating a blogging strategy which plans key phrases, links and more is the best way to maximise the effect of publishing a blog.
Looking for more marketing support? NDM Creative offers various content marketing services including blog planning and writing, social media content and more. Get in touch for a free consultation or to get started with our services.
