You may think of graphic design and social media as two very separate things, but in fact they can work very well together. Attaching visuals to your social media posts can have it’s advantages but do it wrong and it can create many disadvantages.
Having visuals along with your content on social media can increase engagement dramatically. (Engagement is any interaction with a social post; views, likes, shares, retweets, comments etc). Meaning if you want your posts have a higher organic reach, using visuals is a smart idea.
Adverts are everywhere. We are surrounded by messages trying to attract us to purchase a product or use a service etc. The same with social media; Facebook, Twitter, Instagram all have the power to advertise, and to top it all off, most of us follow our favourite brands. Meaning our timelines are filled with adverts. Having good design skills or hiring a graphic designer to come up with visuals for your business, will help you stand out from the crowd, create a personality and attract attention.
Just posting images from Google and stock websites doesn’t create a visual brand for your business. Having a graphic designer create your social media visuals strengthens your brand image. They can personalise it and keep the design and style consistent so that your business can be instantly recognised. Think about all the big brands like Coca-Cola, McDonalds and Ikea, yes, they post a variety of content daily, but they all consistently use the same logos, colours and graphics. Meaning you can instantly recognise the brand.
Creating your own visuals means that your business comes across as professional. You can make sure that they are of high quality and are the right size for the platforms. High quality images will attract more people to read your content, especially younger generations, posting low quality images can look lazy and your business can come across as neglected.
If a business’s social media presence is popular and gets a lot of engagement. (likes, shares and comments etc.) Then this will motivate employees as they will be proud to work for the company.
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