Christmas is just 44 days away, and whilst some people are convinced that it is still too early to get in the Christmas spirit, if you have a business to sell and promote, then it’s vital you start marketing your products and services early!
Friday 27th November is Black Friday, therefore it’s a great way to start marketing your business in preparation for Christmas.
Originating in America in the 1960’s, the term ‘Black Friday’ was coined to mark the kick off to the Christmas shopping season. Traditionally, Black Friday falls on the day after Thanksgiving and is one of the most profitable days of the year for retail and businesses.
In the last seven years, the UK have adopted the idea of Black Friday and it is almost impossible to ignore the endless TV adverts, posters, and offers. Therefore why not make it work for your products and services as well?
Consumers and customers have now come to know Black Friday as a day when they can get good offers, great deals and special promotions, therefore why not offer your customers a Black Friday incentive? Specifically promote your products as a Black Friday Special; if you can’t beat them, join them!
When it comes to Christmas, it is quite literally everywhere. From coffee cups, food wrapping, plastic shopping bags; absolutely anything can be branded for Christmas. Therefore, despite what you offer or sell, invest a little in Christmas branding and make it relevant to the festive period, customers may be a little more inclined to purchase from you.
During the festive period, everyone loves to receive a bargain, or at least they like to think they are getting one. Therefore why not offer current and potential customers special offers and rewards during December.
From discounting your products, offering free trials, recommending a friend scheme, like and share your post on social media or free gifts with every purchase, there are plenty of ways to let people know they are getting a special deal with you this Christmas.
Whilst we are now used to all the email marketing spam we receive in our inboxes during the run up to Christmas, sometimes we receive a couple which make us click on and read.
Email marketing is a great way to target a specific audience and showcase your products and services. If you haven’t used email marketing before or if you are yet to build up a confirmed customer base – NDM Creative can help.
Email marketing and automation email journeys are a great way to stay relevant to your customers and promote your products on a regular basis. Plus, you then have the option to contact your client list with new products and services, special promotions, monthly or quarterly newsletters, business news or even just a festive e-card. The possibilities are endless.
Have you ever spoken about something and then ten minutes later see it appear on your social newsfeed? Without focusing too much on the ethical Facebook is ‘listening in’ debate, social media adverts are a great way to get your products and services in front of a large audience.
Although you have to pay for online adverts, you can choose how much money you would like to spend daily, whilst being able to target a specific geographical area, age group and gender. This means that you can reach the correct target audience for your products, which could potentially lead to sales conversions.
Google Ads is another great way of upselling your products at Christmas. Have you ever Googled something and clicked on the first couple of options which appear? Well these links are pay per click Google Ads, which means those businesses have paid for their pages to appear first. Although Google Ads cost more than social media ads, they are still a hugely popular and beneficial marketing ploy.
Whether it’s just sending a Christmas card to your regular customers, sharing joyful Christmas memes on your social media, rebranding your products or offering special deals this December, there are plenty of ways to market your business during the festive period.
If you would like help with your business marketing, why not give our experienced, friendly team a call. From updating your website, taking over your social media channels, creating captivating graphics and videos to taking control of your Facebook and Google ad campaigns, we can help.
We offer tailored packages to suit your requirements, therefore despite the size of your business or budget, we can help. Call us on 01743 648700, email us at firstname.lastname@example.org or contact us via our website.
Make Christmas 2020 that little bit more special!
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