Why do people have social media? It’s not to look at the adverts, but to have a nose at what everybody is doing with their lives. So how do we make sure that your audience doesn’t just scroll right past your advert?
Boost to the right audience
The first thing to think about is who you want to see your ads, your first reaction may be everyone, but you can get a better return of investment if you boost to a specific target audience.
- To get your advert in front of the right audience, you must pick the right tools and channels. There are many social networking sites out there, probably more than you think. Facebook, Twitter, Instagram, Snapchat, LinkedIn, Google Plus, Pinterest, Tumblr, YouTube, Reddit and the list goes on. So, think carefully about what networking sites your target audience actively use. There is a pattern especially with ages as to what site people use, for example teenagers tend to use Instagram and Snapchat more than any other social media site.
- Think carefully who will be interested in your product or services. For example, there is no point in advertising car leasing to under 17-year olds. Don’t waste your money on an audience that will have absolutly no interest.
- There are also laws that you have to stick by, for example you shouldn’t advertise alcohol to under 18’s.
Give your viewers something in return
This will boost your post even further into the social media world, a like, a share, a comment, meaning friends of friends and friends of friends will come across the post on their timeline. For example, one effective way to get people to interact with your social post it to make it into a competition. “Like this post for a chance to win £100 to spend in store”
Ads shouldn’t look like ads
Social media is a great tool to keep updated with trends. Your audience will not want to see an image with prices, terms and conditions etc. We would rather see an image of a person using the product or service. This way the user can relate to the post and see themselves with the product. Nike do this well, you’ll notice that most of their media is people wearing nike products in a natural setting, not just an image of a pair of trainers with a big price tag next to it.
Make sure that you post regularly and necessarily
Posting regularly will keep you followers interested. When and if somebody happens to click on your company profile, they will want to see that you are posting regularly, they wont like or follow your page if there is no content or recent posts.
Also it’s important that you do not go to off topic with your social media posts. Keep to company and industry news, and world news, but make sure you don’t go too far off your industry.
Why don’t you give our team a call on 01952 287346. Let New Digital Marketing help you get it right.
